Today, Instagram is one of the most visited social media platforms. 70.7% of US businesses use Instagram to promote their business. There are over 800 million users worldwide on the platform, with over 500 million active visitors daily. Compared to other social media, Instagram users have the highest percentage of interactions with brand posts. If you’re running a blog, and you have not been using Instagram to drive traffic to your blog, you’ll learn to do so from this article: how it works, what you should do to grow your followers, Instagram automation and much more.
How Instagram works Instagram is a visual social media platform, where users share visual contents such as pictures and videos. The fact remains that humans are visual beings; we enjoy what we can see better than any other form of contents. Like in most social media platform, you share contents, and users interact with them by liking and commenting. This interaction is the key to moving traffic to your blog. The only place where clickable links can be posted on Instagram is on your profile. The key, therefore, will be to compel your followers to follow the link on your profile.
Bind your Instagram and blog together The first step is to make sure there is a connection between your blog and your Instagram account. Think of it as a thread that will pass the traffic from Instagram to your blog. Your website URL should be on your bio, clearly written and uncluttered. Go to your blog and do the same thing; link your blog to your Instagram account. When readers visit your profile, they will see the link to your blog and follow it to your blog.
Engage, Engage, Engage Publish relevant pictures and videos that relate to your blog and industry. This will help you build your presence in that niche, and followers will begin to recognize you as a brand in that niche. Make sure to talk about your blog in all of your posts. Hashtags are the equivalent of links on Instagram. Use all the trendy industry hashtags in your posts. Users search for contents using hashtags, with this they will discover you, your content, your profile and therefore your blog. The story feature is a very important tool that you can use to promote your contents to your followers. After posting, the next thing is to engage with posts that are relevant to your industry. You can use hashtags to look for relevant post and engage with them. This will increase your exposure and get people looking at your profile and visiting your blog from the link you added in your profile. You can also use Instagram automation to make engagement and interaction easier.
Do not stop
Consistency is key if you must succeed in getting traffic to your blog. Having a well-planned out posting and engagement calendar is the only way you can ensure that you are consistently engaging with the platform The platform grows by the day, you’re only cheating your business and losing from a lot of opportunities if you’re not harnessing the power of Instagram consistently to push traffic to your blog.