Puma is the third-largest sportswear manufacturer in the world. It is a German multinational company that models and produces a range of products from casual shoes to sportswear including particular shoes for a sport and even apparel and accessories. Herzogenaurach, Bavaria, Germany, is most commonly known to be home to major international sport goods companies such as Puma as it’s headquarter is situated here. Puma shoes are available on Puma’s online stores where customers can buy them from the comfort of their home and of course, there are numerous physical stores across the world. Buyers who prefer to check out their products before purchasing them can also head to the nearest official store such as the Puma store NJ. You can find almost all the Puma items there.
Adidas and Puma were formerly one company, owned by two brothers who eventually split their business due to conflict and declined relationships with one another. Since 2013, Puma is being run by Bjørn Gulden, who is the acting CEO and was once a football professional himself.
The company has a well-established business strategy which is focused on manufacturing their products at many different factories instead of one. The company even has a published list that outlines the factories being used in its top five production countries, which together produce all of their sportswear.
Asia consumes the top of this list with the responsibility of manufacturing 89% of Puma’s products. Europe ranks second with 5% of the production, America with 4% and Africa is last with only 2% of the assembly. The multinational brand has a strict inspection policy to ensure that all its products are up to the standard and that companies are following their compliance policies. Its core suppliers manufacture 80 % of Puma’s total business volume whereas non-core suppliers are used less frequently for low order volumes.
Puma as an organization also cares about the environmental impact it has. They are working to develop sustainability standards by using durable and renewable materials such as recycled polyester. They also ensure that their globally distributed suppliers use and develop more sustainable materials and products.
Standards ensured at Puma’s manufacturing factories
Puma outsources its manufacturing to countries like Bangladesh, Cambodia, China, Indonesia, India, Mexico, Pakistan, Philippines, Taiwan, Thailand, Turkey, and Vietnam. The factories enrolled on a contract are first trained through a series of seminars and field assessments. They have legal programs that cover issues such as forced labor, discrimination, child labor, regulations for labor law, contract relations, health, and safety amongst others.
At these factories, a variety of styles and designs of shoes are produced. Puma produces many different categories of shoes, including their sneakers which are for casual wear, running shoes, training or gym shoes, sports shoes which further have sub-lines such as basketball, football, tennis, etc. These shoes come in a range of prices, starting from $60 going up to $130. They even have customizable shoes that can be created through an online interface that allows customers to design their shoes according to their tastes and requirements.