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Nevertheless, while a successful implementation of new features and layout on the website may draw more users, an unskilful redesign may cause a back reaction. You will fail not only to draw more traffic to your site but may also lose part of your current audience.
Your old customers may find it uneasy to get accustomed to a new design. If it becomes too complicated, not corresponding to its previous goals, they may prefer to go to other sites. That’s why you should implement changes very thoughtfully. For example, think about leaving the old layout and simply adding new useful features.
To find out what your website lacks, conduct a deep analysis to see how much time has passed since your last design update. One of the options for the design audit is using Google Analytics that will provide detailed information about traffic changes, most visited pages, landing pages and an average time a user spends on your site. Another option is communicating with your customers by directly asking your subscribers about in an email. Thus, before the redesign, you will already know what changes should be implemented.